Musfira Shaffi is an artist and writer exploring the construction of identity through an ever-shifting visual language of urban elements, ephemera, and memory. Her screenplay "Badal" debuted at Cannes International Film Festival 2014. She is the winner of the Montegrappa Award at Emirates Literature Festival 2017, longlisted for the Zeenat Haroon Rasheed Prize 2019 and 2020, and shortlisted for the Financial Times/Bodley Head Prize 2019 and Barjeel Poetry Prize 2020. She was selected for the Cannes Lions See It Be It initiative for female leaders in the creative industry.
Musfira's series, popping with strong colors is a dream like hommage to South Asian pop culture. Her Pakistani-Indian roots and her time in London and Switzerland comes through in her work, her series a mix of collages dealt with memory, identity, femininity and diaspora.